I Want More…
I’m sure if you shop in Boem, you can see that we are busting at the seams. We just have SO. MUCH. MERCHANDISE. I have used a retail consultant for Boem for years. He is incredible and has helped me grow my business 4 fold over 10 years. All of my buying is broken down by category and we track the sales each month. According to my sales, he creates a buying plan that encourages my store to grow. The retail buying plan is a dollar amount, so it doesn’t account for how many pieces we’re buying or how much space we have. As we have grown, we have gotten creative: adding cubbies, shelves, and racks in order to hold more inventory. But we are reaching a point where something has to change…we simply cannot fit any more inventory in our current space. I have a few options. 1. Buy more expensive clothes (which equals less pieces and takes up less space). 2. Rent more space. 3. Stop growing. Number 1 isn’t the direction I want to go; I’m very happy with our mix of price points, and I love all of our brands. Number 3 seems silly because we obviously have potential to grow. So number 2….
I was approached by someone earlier in the year about another retail space. For the past few months, we have been going back and forth on lease negotiations. My plan was to open a second location. But then I would need a warehouse (to unpack and house all the inventory). I would also need a way to get the inventory to the two stores on a daily basis. It was going to change my buying process…some stuff for the OG Boem and some stuff for the new Boem. It all felt VERY overwhelming, but it felt like what I needed to do. Growing my business seemed like the natural progression.
Yet I just kept putting it off, and I wasn’t sure why. I kept dragging my feet, not responding, and making excuses. I couldn’t pull the trigger, but I couldn’t tell you WHY. Then I listened to Oprah’s interview of Mitch Albom, who wrote the book Tuesday’s with Morrie. It has nothing to do with business, and I wasn’t listening to it for any particular reason. But man, it spoke to me. It was EXACTLY what I needed to hear and it made me stop and think about my life and what is really important.
Every time I asked Lance about opening the new store he would say, ‘Is it what you want to do?’ And his next question would be, ‘Is it going to change your life?’ (he meant from a monetary perspective). To answer his first question I would say…it wasn’t necessarily what I WANTED to do, but what I felt like I SHOULD do. Was it going to change my life? No. Sure, having another location would mean more money, but not the kind of money that would drastically change our lives.
Part of me struggled with feeling like a failure if I didn’t do it, like I was settling. But you know what? It’s OK to want to work less and enjoy life more. It’s OK if that trade off means less money. With social media, we see what everyone else has, where they go, what they do, what they buy, how many followers they have…on and on. And I’m sure most of us feel the pressure to ‘keep up with the Joneses.’ But I want to shift my mentality on what MORE means to me.
I don’t want to work more.
I don’t need more money.
I don’t need more things.
What I want is…
MORE time to travel.
MORE time with my family and friends.
MORE time to work out.
MORE time to volunteer.
I want more of the things that bring me joy. I don’t want to look back on my life and feel like I missed out on living just for a little bit more money. This isn’t to say that I won’t expand Boem some day…but not today.
If you do one thing this week, listen to the podcast with Mitch Albom (I listened to it 3 times). You can also find it on the podcast app on your iPhone. The book Tuesdays with Morrie was written 20 years ago, but I think the words mean more today than ever. If you haven’t read it, I highly recommend it, too. Here’s to realizing that the currency of happiness isn’t money, but it is cultivating relationships, enjoying experiences, giving back, and taking time to take care of yourself.
Thanks for reading!